In Our Opinion Lifestyle

What About Your Friendships…When Building a Brand?

When I started writing the headline ‘What About Your Friendships’, of course I started singing TLC’s 1992’s hit single. If you don’t know the song, YouTube it. I know I’m not the only one that relates songs or situations to posts? Songs like this one stayed with me at that year in my life and again today if I listed to the lyrics…

Every now and then I get a little easy
I let a lot of people depend on me
I never though they would ever deceive me
Don’t you know when times got rough I was standing on my own
I’ll never let another get that close to me
You see I’ve grown a lot smarter now
Sometimes you have to choose and then you’ll see
If your friends is true they’ll be there with you
Through the thick and thin

If you weren’t aware, Type 4 Naturals joined as friends who were on a natural hair journey loving bottomless brunch and meeting new people at different hair events. As the natural hair community shifted, so did our individual focus. Personal lives did not allow all three of us to be at one venue at one time. Ideas that sounded great, never came to be. As time went on, we were no longer friends but social beings that continued to produce content for the brand. I speak honestly to you because you take time to read our reviews, thoughts and opinions and this is a real opinion.

Friendships often drift apart as you grow older, and people have different interests. It is up to you individually to know if you value the relationship in the first place to rebuild especially when you are business partners. Without having some sort of comradery, any conversation or decision making will be made with no rhyme or reason in mind. When you generally care about who you are working with, then you can be able to disagree and know it’s not a personal decision but one for the team because we care. I see Kory all the time, because we work together, however, Jo and I haven’t seen each other outside of social media pics in forever.

So we decided to fix this…

Make time to hangout

We recently were able to schedule some time together to have brunch. It wasn’t an all day hangout like we used to do but it was a start. As mentioned, we all have personal lives – and I’m a mom – so ‘girlfriend without kids’ time is precious. In my parenting world, any time that is not with my child should sometimes be to the umpteenth level. If we are brunching…let’s brunch and have fun. I’ll never know when the next Saturday I’ll be able to spend time building friendships over brunch and then stumble, make it to my borough to resume my parenting duties with no issues. lol Minus the turn up, we did have a decent conversation and Jo and I even browsed through Target on our walk back to the train…we haven’t been in the same space in months.


Scheduled meetings

Someone must take the lead. I sometimes want to take on the responsibility but it doesn’t always work out that way. Just because I’m the oldest doesn’t mean anything. lol Depending on the subject, we all try to take the lead and stay focused on the plan for the month or event. We put a recurring date on the calendar along with an agenda to stay focused on what it is we need or want to do for the months ahead. Our last meeting was a success, we even went over our timeslot. I think we were excited about the thought of being focused and meeting up to discuss business. It’s a very important tool.

Reevaluate the purpose

As I’ve mentioned, we all have different agendas when it comes to this brand and it doesn’t always mesh well with our personal lives. While one is excited about their new hair style and reviews hair products, another is focused on personal life changes. It’s all relatable to our natural hair and lifestyle brand but may not be in sync with what you the reader would want to read or what the author us wants to discuss. With meetings and conversations, we can listen and air out our thoughts and maybe it’s just a frustration that needs to be communicated amongst us and not written in a novel. Collaborating amongst ourselves is one of the strongest parts of our team. We are able to listen or read (if we’re texting), our opinions and sometimes we create the best content without giving all the truths of the situations away.

At the end of it all, I enjoy writing my thoughts through this platform. My product reviews, mini me chronicles and lifestyle opinions can not be reproduced by Jo or Kory because it’s in my voice. We all have our own individual voice and that’s what makes Type 4 Naturals’ friends and branding relationship unique and special.

Do you have a friendship that is not as strong as it used to be? Want to talk to us about it?

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  • Reply
    March 20, 2017 at 10:04 am

    Life. smh, it makes it so hard to stay in contact with friends. But I agree, I make sure to schedule time with my girls to catch up.

  • Reply
    March 20, 2017 at 12:52 pm

    I definitely need to make more time to hang out with friends. Motherhood and business make it hard but a break away is so necessary.

  • Reply
    March 20, 2017 at 1:39 pm

    Making time to for friends is always good! I enjoy just being in the presence of someone I consider a friend we don’t even need to go out and do anything you know it’s just that person’s presence you can feel the love and support. I’m glad you two were able to have some quality time together.

  • Reply
    Mimi Green
    March 20, 2017 at 6:58 pm

    I sure was singing the minute I read your caption. I have to make time for friends as well. I’m always on the go, the kids have sports and social lives plus family time. Planning makes everything better.

  • Reply
    March 20, 2017 at 7:35 pm

    I need to do this for real! I was just telling one of my friends Saturday that it’s time for some fun – minus the children, lol!

  • Reply
    March 21, 2017 at 8:21 am

    LOL…yes I fell in line with everyone else and started singing too. I need to do better in this department, its always so much going on and once I have a free moment I want to try to soak it up to rest! But I definitely need to do this more often!

  • Reply
    Toiia L. Rukuni
    March 21, 2017 at 9:17 am

    This really hit home for me! I really have to make time for friends to just have some real girl time!

  • Reply
    Carlana Charles
    March 21, 2017 at 11:21 am

    No matter how busy I am, i always make time to spend with my friends and they do the same for me. Good friends are very hard to come by.

  • Reply
    Cleverly Changing
    March 22, 2017 at 6:36 am

    In my years of living, it hurts to be hurt, but it hurts even worse to not accept love from others. As you find your way, I hope you will find people worthy of your love and trust.

  • Reply
    March 24, 2017 at 6:47 am

    I wish my friends lived closer we moved last May and I haven’t met any new people. All of my closest friends live in different cities.

  • Reply
    March 24, 2017 at 10:43 am

    Yep as we get older and our lives get more complex we have to make that concerted effort to nurture and maintain our friendships.

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