Type 4 Naturals is highlighting founder of ColoredContent, Victoria Coker. ColoredContent is a source for to viewing a volume of quality Black web series. “The platform was created to amplify the voices of Black media makers by showcasing narratives from a variety of genres, including: comedy, romance, and action”. According to LinkedIn, in 2015, Victoria founded her own company CLRED Media, Inc. CLRED Media mission is to promote diversity in media. In 2017, CLRED Media launched the Black Web Fest, a festival dedicated to celebrating Black media makers.
Tell us about your business. What product or service do you provide?
ColoredContent is the premier source for quality Black web series. The platform was created to amplify the voices of Black media makers by showcasing narratives from a variety of genres, including: comedy, romance, and action. We believe that by creating a place for Black people to share their stories the community will be empowered.
What would you say makes your business different from the competition in your field?
Why did you become an entrepreneur? What does owning your own business mean to you?
I was drawn to being an entrepreneur. I consider myself a creative, I sing, draw, and create. For the longest time I wanted to build something amazing.
What or who has been your greatest influence in business and why?
I can’t name one key influence but I have to acknowledge my mom. She always encouraged me to try and reach my dreams with no judgment.
What would you say is your greatest professional accomplishment to date?
My greatness accomplishment is starting this business. Just starting takes so much tenacity.
Tell us about a time when things did not go the way you expected it to. What do you learn from the experience?
I started ColoredContent and I had a lofty goal of creating a web series about fashion. The show is now on my site (Stylist Wars), but I wasn’t realistic with what I wanted to do. I had very little experience and didn’t have a real crew so the first episode was a mess and I had to do a reshoot. It was really tough to release the episode but I had invested so much and didnt have any money to just scratch the episode so I released it.
What is a goal you plan to accomplish over the next year?
I plan to grow the ColoredContent audience and to find investors.
What would be the best advice you have received and still follow?
One of my former employers told me to start small and be the best at that one thing and I live by that idea now.
What’s the worst business advice you received? How did the advice impact your business?
I study businesses. That means who ever I work for I study what they do. I listen to my friends when they have failure. I watch business competitions, I volunteer my time to help other entrepreneurs, and I am always looking for ways to progress. I say all that to say I try not to follow unsolicited advice I take what I need and move forward.
Do you have non-work habits to help you with work-life balance?
Any last minute thoughts for our readers?
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Victoria Coker has provided a space for talented black media makers. During 2016, many young black people were targeted and killed. Victoria was inspired and created “The Stay Spoke Project” after hearing Jessie Williams’ BET Awards speech. Rappers, lyrists, poets can share their thoughts and views about brutality and social justice abuse with this platform. Click here, if you’d like to learn more about Victoria’s project and submit content. You can find more about ColoredContent on Facebook and Instagram, Tumblr, Twitter or e-mail Victoria at firstname.lastname@example.org.