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Everybody, But _ Gets Love from Shea Moisture

Shea Moisture

Shea Moisture you’re in danger! In the span of 24 hours, Shea Moisture has again made another slight against the kinky haired black woman. Let’s chat about how everybody gets love but her and her and oh her too. What is this tomfoolery that’s going down at the Shea Moisture table? Is it a marketing plan for the brand to create inclusion but exclude those that don’t have a certain look? If that is the case, then we may have a problem and here’s why.

Shea Moisture released a now removed ad with the message of battling “hair hate”. The ad featured a biracial woman with loose curls, a red-head and a blond with straight hair. They each gave stories from people ‘launching spitballs at their hair’ to ‘having to dye it’ in order to fit in. Women without the stereotypical “perfect” straight blond Jennifer Aniston hair, DO face “hair hate”, but Shea Moisture missed an ENTIRE group in their ad; the ones who MADE THEM A BILLION DOLLAR COMPANY – the kinky curly coily haired black woman. We have suffered and STILL deal with hair hate. It’s a shame how black history is so disregarded in the world. Not too long ago was it literally a crime for black women to show their kinky hair because it was deemed a “distraction” to white men. Let’s not forget during the 245 years of slavery our hair was constantly insulted, mutilated and put on display in human museums to be ridiculed.

This isn’t the first time a company (including some black owned ones) built off the backs of Black People. They court us to get business, then once they get the recognition leave to cater to the non-black demographic. Remember the clothing line FUBU? How about Carol’s Daughter? Shea Moisture started off meaning well with their positive message, “Everybody Gets Love”, but somewhere along the line they got lost. Many naturalistas have reported product formulas that once worked for kinky hair mysteriously changed or stopped working on their hair completely. Featured models and representatives Shea Moisture booths at expos had loose hair textures with fair complexions to match. Ads got white washed. New products released catered to the masses, alienating the unique needs of the black kinky hair the company was built on.

Shea Moisture

As TRUE Type 4 Hair bloggers, each representing 4a, 4b, and 4c hair, we have not only in our personal lives deal with daily hair hate, but in the hair care industry as well. Many companies claim they want to support all hair types, but reject the kinky hair and give opportunities to people with loose hair textures.

Shea Moisture had a good run but has ultimately lost business from the group of people who got them started.  A new movement has been born. No longer will the undeserved black women with kinky hair demographic support brands that wish to use us, nor will we support a brand that doesn’t value our unique needs in hair & beauty.

As we publish this post many women (and some men) have formed a movement to #BoycottSheaMoisture. They are throwing away Shea Moisture products and/or not buying anything else from them. Others are still on the fence since there are some very good products by the brand that have and continue to work. As social media influencers, we would not say to never use this or that type of product. We only voice our opinions about the service we receive as black women with kinky hair.

 

We have composed a list of other black-owned companies that truly cater to our kinky hair. Many of which we have used ourselves. Check out our Shea Moisture Alternatives natural hair care list for other brand options made for our kinky curly hair.

What do you think about everybody getting love from Shea Moisture?

Beauty

5 Ways to Make your Manicure Last

I know 5 ways to make your manicure last longer. As an experienced nail polish user since I was a child I’ve had plenty of experience. Manicures are a quick way to pull together your look. You can pick any color you want and either use your skills to do it at home, or you can go to a nail salon and relax as the manicurist does it for you. But after that pretty polish is on your nails how do you get it to last more than a day? Let me tell you how.

 

  1. Healthy Nails. This is number one on my list for a reason. Healthy nails are smooth without ridges and aren’t dry or brittle. Imagine putting a coat of nail polish on sandpaper…. Exactly. There is no way polish can go on smooth if your nails are a mess. If your nails need some TLC, try a nail recovery like this one by Red Carpet Manicure.
  2. Base Coat. Before paint is primer, before makeup is primed skin and before nail polish is base coat. That’s just the law of the land. It also helps in making sure crazy colors like black and orange wont stain your natural nails. Try this Base Coat by Smith & Cult.
  3. High Quality Polish Only. The saying “you get what you pay for” is true in this case. I’ve used all polishes from the 99 cents no brand name polishes to the Tom Fords. Price doesn’t always represent quality though; you would have to use your judgement and look at the formula. My go-to’s are OPI and Essie, they have been consistently good over the years.
  4. Top Coat. As important as the base coat. The top coat seals in the color, adds shine and protects from UV damage. Midweek when nails look dull apply a fresh top coat layer to get some more life out of your manicure. Try this top coat by Essie.
  5. Mind your nails. Do you use your nails open bottle caps? Do you bite your nails? Or use your nails to perform other daily tasks? Remembering NOT to use your nails as tools is hard, but once you stop you will see the difference.

 

How do you keep your manicure looking good?

 

 

*Post contains affiliate links.

Natural Hair

10 Natural Hair Gels Under $10

10 Natural Hair Gels Under $10

Spring has sprung and that means no more hiding behind protective styles for me. I love wash and go’s and one ingredient that makes this style work is a good gel. If you’re looking to define your tresses for coils, a wash and go or a nice twist-out, here are 10 natural hair gels available for under $10.

Inspire Hydrating Gelly

Inspire Hydrating Gelly - gel under $10

Average Cost: $8-9

Uses:

Inspire by Made Beautiful Hydrating Gelly helps define curls and contains shea butter and coconut milk to give a soft hold without flaking.

Eco Styler Style Gel

Eco Styling Gel

Average Cost: $3-7

Uses:

There are different variations, but all Eco Styling Gels are designed to give shine, build body and maintain a hold o
n your tresses.

EDEN BodyWorks Coconut Shea Curling Jelly

eden bodyworks jelly

Average Cost: $9

Uses:

EDEN BodyWorks Coconut Shea Curling Jelly help curls last longer. It gives a light, soft hold for ponytails, up do’s, braids and gives twists definition.

Dark and Lovely Au Naturale Curl Control Gel

Dark and Lovely Au Naturale Curl Control Gel

Average Cost: $7-9

Uses:

Dark and Lovely’s Anti-shrinkage Curl Control Gel protects, and moisturize hair without shrinkage. It has coconut and argan oil and is designed to enhance and define curls and twists.

Alikay Naturals Aloe Berry Style Gel

Alikay Aloe Berry Gel

Average Cost: $9-10

Uses:

Alikay Naturals’ Aloe Berry Style Gel contains aloe vera gel, berries, botanicals and essential oils and is designed to hydrate your hair. It is alcohol-free and gives a medium hold.

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Beauty

Spring Sephora Haul (2017)

Spirng Sephora haul? Check. Sephora hauls are everything. This Spring 2017 season I decided to come out of the store with only a medium sized bag because I already have product left over from my past Sephora trips. Here’s what I got in my Spring 2017 Sephora haul.

  1. HourGlass Veil Mineral Primer
    Its getting warmer outside and primer will help keep my makeup from melting off. The minerals in this are also helpful in keeping my skin from getting oily.
  2. NARS Blush in “Orgasm”
    This blush in the color “Orgasm” compliments most skin tones. It gives nice radiant flush to my cheeks. This spring is all about the glow so a little bit of this on my cheeks instantly makes that happen.
  3. NARS Translucent Packed Powder
    Yes, NARS makes my list twice. The packed powder is good for two reasons. First, it is travel friendly unlike the loose powder. It wont explode in my luggage and get all over my hands. Every time I pack the loose powder it gets everywhere and I get flagged by TSA(true story!). I have learned my lesson and going forward I will travel with the packed powder. Lastly as the temperature rises I can take the powder with me while on the go for touch-ups to keep my makeup set.
  4. Too Faced “Better Than Sex” Mascara
    This mascara is bomb. One swipe gets my lashes coated, flared and curled and I’m not complaining. As you apply additional coats you can reach your desired look without too many clumps.
  5. Smashbox “Always On” Matte Liquid Lipstick
    On my Instagram many of my #Lippies are by Smashbox. I love all the colors in this line and they apply well. The beauty of this line is that not only are the colors very pigmented, but applicator also lines you lips as you apply! It saves me time since I don’t have to apply lip liner. The formula lasts all day and doesn’t come off while eating or drinking.
  6. Anastacia Beverly Hills “DipBrow”
    I’ve been a Dipbrow fan ever since the perfect eyebrow craze hit the makeup world years ago. Dipbrow  is my warm weather go-to because it is waterproof, has hold and gives a natural finish.
  7. Becca Shimmering Skin Perfector (liquid)
    Becca makes the skin perfector in several different shades. The most popular one is Opal so I picked that one up. I am so glad I did, a little bit of it goes a long way and it can really give you a fresh glow. Another plus is that you can apply it anywhere, so for example you wan to highlight your chest area, you can.

Click here to check out my Sephora Haul video on our YouTube Channel.

 

What are your Spring makeup must haves?

 

 

*Post contains affiliate links.