Shea Moisture you’re in danger! In the span of 24 hours, Shea Moisture has again made another slight against the kinky haired black woman. Let’s chat about how everybody gets love but her and her and oh her too. What is this tomfoolery that’s going down at the Shea Moisture table? Is it a marketing plan for the brand to create inclusion but exclude those that don’t have a certain look? If that is the case, then we may have a problem and here’s why.
Shea Moisture released a now removed ad with the message of battling “hair hate”. The ad featured a biracial woman with loose curls, a red-head and a blond with straight hair. They each gave stories from people ‘launching spitballs at their hair’ to ‘having to dye it’ in order to fit in. Women without the stereotypical “perfect” straight blond Jennifer Aniston hair, DO face “hair hate”, but Shea Moisture missed an ENTIRE group in their ad; the ones who MADE THEM A BILLION DOLLAR COMPANY – the kinky curly coily haired black woman. We have suffered and STILL deal with hair hate. It’s a shame how black history is so disregarded in the world. Not too long ago was it literally a crime for black women to show their kinky hair because it was deemed a “distraction” to white men. Let’s not forget during the 245 years of slavery our hair was constantly insulted, mutilated and put on display in human museums to be ridiculed.
This isn’t the first time a company (including some black owned ones) built off the backs of Black People. They court us to get business, then once they get the recognition leave to cater to the non-black demographic. Remember the clothing line FUBU? How about Carol’s Daughter? Shea Moisture started off meaning well with their positive message, “Everybody Gets Love”, but somewhere along the line they got lost. Many naturalistas have reported product formulas that once worked for kinky hair mysteriously changed or stopped working on their hair completely. Featured models and representatives Shea Moisture booths at expos had loose hair textures with fair complexions to match. Ads got white washed. New products released catered to the masses, alienating the unique needs of the black kinky hair the company was built on.
As TRUE Type 4 Hair bloggers, each representing 4a, 4b, and 4c hair, we have not only in our personal lives deal with daily hair hate, but in the hair care industry as well. Many companies claim they want to support all hair types, but reject the kinky hair and give opportunities to people with loose hair textures.
Shea Moisture had a good run but has ultimately lost business from the group of people who got them started. A new movement has been born. No longer will the undeserved black women with kinky hair demographic support brands that wish to use us, nor will we support a brand that doesn’t value our unique needs in hair & beauty.
As we publish this post many women (and some men) have formed a movement to #BoycottSheaMoisture. They are throwing away Shea Moisture products and/or not buying anything else from them. Others are still on the fence since there are some very good products by the brand that have and continue to work. As social media influencers, we would not say to never use this or that type of product. We only voice our opinions about the service we receive as black women with kinky hair.
We have composed a list of other black-owned companies that truly cater to our kinky hair. Many of which we have used ourselves. Check out our Shea Moisture Alternatives natural hair care list for other brand options made for our kinky curly hair.
What do you think about everybody getting love from Shea Moisture?